japanese barbershops are a new focus for hair-loss consultation
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Japanese barbershops are a new focus for hair-loss consultation

The problem of premature baldness has robbed the confidence of many people, and they are finding it hard to even consult about the problem with professionals. Barbershops in Yokohama, Japan are thriving as discreet places to discuss hair loss and for those affected to be treated in a private manner. Here, Japanese men are free to tell and consult about the problem with the barber shop specialists.

Hair loss in Japan is still something of a delicate subject, not something to be discussed freely and openly. More and more Japanese are being attracted to these specialized barbershops, which are plenty in number across the country. The fact that some of these barbershops deal with one customer at a time, gives ample opportunity and confidence for the customer to tell his story and discuss the problem in complete privacy without being embarrassed. The barbershop owners take special care while dealing with the people who are worried about hair thinning and baldness. They often have special booths for individual customers.

and the care that the owners put into practice have combined to attract wide number of customers from around the city, which makes the business of hair growth consultancy a good prospect.

The number of barbershops catering to people with hair loss and hair growth concerns is increasing. According to Zenriren, the national federation of barbershop owners in Japan, claims they have about 90,000 members. Zeniren established a system to license hair counselors around five years ago. The system offers a 20-hour course twice a year for members who want to get a license as a “hair counselor”. The course includes teaching of hair care and the mechanisms of hair loss. The course also trains prospective counselors to provide hair checkups. So far a total of 735 members have obtained the license.

Barber schools in Tokyo and nine prefectures including Osaka, Aichi and Kumamoto introduced hair care classes this spring. The trend is partly attributable to competition with beauty salons, which are popular among young men, and shops that offer quick, low-cost haircuts. "It is a time when barbershops need added value. The hair restoration market has large potential for growth," says a Zenriren spokesperson. So far the barbershops have been successful in creating some confidence in the minds of customers that they have something to offer on hair care and hair growth.

• A hotel named as the Rihga Royal Hotel Tokyo in Shinjuku Ward, has started to offer an accommodation package for male customers called "Otoko no saisei". This means “Men’s rebirth” and is an interesting package for men who are looking for hair consultation. The hotel has actually tied up with a hair clinic and a therapist of this clinic is sent to the room of the customer who has availed himself of this package. The therapist gives the customer scalp massages and other hair treatments. The package is very popular and more and more customers are looking for it. So if you have some money to spend, this could be the place for you for your problems and solutions - the package costs 35,000 yen per night including breakfast.

• Pixy, a chain of aesthetic salons for men, also offers services to those with thinning hair, which includes removing dirt from pores and stimulating the scalp with a weak electrical current. This treatment is around 90-minutes long and costs about 15,000 yen. "Even for male customers who take great interest in their appearance, hair clinics are not easy places to visit. But there are many people who feel able to go to aesthetic salons instead," says a Pixy spokesperson. The company is trying to develop a franchise system to expand its presence. they intend to open around 20 shops this year.

• A survey on 219 hairdressers conducted by nonprofit organization, the Japan Society of Hair Transplantation, showed that 26.9 percent of clients first became concerned about hair thinning and loss in their early 30s, while 23.7 percent became concerned in their late 20s. The survey also found that many respondents think men with hair loss smoked, ate greasy food or were heavy drinkers.

According to the Japan Hair Science Association, each person has an average of 100,000 hairs and about 70 to 80 hairs fall out naturally each day. The lifetime of a hair is normally around six to seven years.

The association receives more than 800 calls a year from people seeking advice about hair loss. More young men seem to be worried about thinning hair, even when the problem is not very serious. This is partly due to the growing number of men who are concerned about their appearance and partly because they are dieting so much.

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