hair care joins the race against ageing
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Hair care joins the race against ageing

Hair care is rapidly becoming a part of the growing anti-aging phenomenon - here’s a look at the latest products on the European market.

Incorporating SPFs into hair care formulations has become increasingly common, with marketing campaigns highlighting the benefits of fighting environmental pressures, like UV rays, which can damage and age hair. More recently, manufacturers have begun creating hair care products that contain specific ingredients to help fight the visible signs of aging in hair.

Earlier this year, Croda became the first company to launch an anti-aging ingredient for the hair care market with its Keratec IFP ingredient, which has since been incorporated into several hair care formulations now available on the market.

The France-based Ales Group launched the Phytodensium range at the end of last month, which claims to be the first complete line incorporating an anti-aging shampoo and an anti-aging serum. The products use Gatuline Age-Defense as a key ingredient, specifically formulated to tackle the problems associated with hair in people over the age of 30.

The Mintel GNPD shows a wide range of other hair care products targeting different aspects of hair aging. The launches include L’Oreal’s Elseve Regenium Re-Densifying Anti-Aging Shampoo. The key Regenium ingredient is said to revitalize the capillary fibers and penetrate hair, leaving it enriched.

Another product with similar claims is Carita le Cheveu’s Anti-Age Capillaire Hair Treatment. A course of ten treatments is said to fight signs of aging over a five week period; at €74, it is also firmly placed in the premium category range.

Alterna’s Caviar Rapid Repair Spray, a styling product, also targets specific signs of aging in hair, incorporating an anti-age control complex into its formulation, as well as vitamins, essential oils and microsilicones.

The number of hair care products incorporating SPFs into their formulation is numerous, but recent additions include Serum de Soie Sublimateur Hair Serum, Simple Color Protect Shampoo and Conditioner, and Label M Hairspray.

Although no value estimate yet exists for the anti-ageing hair care market, it is clearly set to become a rapidly growing niche of the beauty market in the near future. Putting it into context against the phenomenal growth of the global anti-ageing skin care market, this market has been valued at $9.9 billion in 2004 by one economist, a rise of 16 percent on the previous year.

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