times the shave in a single stroke - Gillette’s new razor for
Gillette Co. has introduced a new razor for men, which features
five (count them) blades. With this new development, it is pretty
clear that Gillette is aiming to stay ahead of smaller rivals
by adding more than just blades. The newly launched razor is called “Fusion”,
and it has a unique feature added to it; it has a facial hair
trimmer on the back. So the company is offering two things in
one razor, and is promising to give the closest shave any razor
could give until now!
As per the company information about the design of new razor,
the blades of Fusion are 30 percent closer together, which actually
helps in causing less irritation than normal blades. Many men
have problems with wet shave blades due to irritation and adverse
effects on the skin. As a result, electrical shavers have gained
in popularity, especially among youth, as they tend to shave slightly
less closely and so have a reduced chance of irritating or cutting
the skin. But the new Fusion razor from Gillette is intended to
ensure that blades and wet sahve razors are still in the market
and a viable option.
Gillette is famous for its razors around the world with their
previous model, Mach 3, doing particularly well in the market.
But according to Peter Hoffman, who runs Gillette's razor and
Fusion is expected to break the sales records previously set by
the Mach 3 brand of razors. Mach 3 employed 3 blades and is claimed
to give a very close shave. It was popular among men in many countries.
However, Fusion is expected to outsell the Mach 3 razor and Gillette
is hoping that it will be a very sccessful product.
It is an important time for the popularity and product demand
of Gillette as Procter & Gamble (P&G) has agreed to buy
Gillette - though the regulatory approval of the deal is pending.
Analysts are expecting that the takeover could check some popularity
of the product, but Gillette is sure that Fusion will be received
in the market with same fervor as all their previous products
have been. With the unique features that the razor has, it is
that it will do well for sales purposes.