New
lotion offers hope to consumers with thinning hair
A new hair thickening lotion containing ground, sterilized particles
of human hair has just been released by a San Francisco based
dermatologist, Dr. Sanford Schnoll. An Associate Clinical Professor
of Dermatology at University of California San Francisco, Schnoll
is selling his Kerasome Real Hair Solutions online and plans to
launch a national television ad campaign in the coming weeks.
To produce Kerasome Real Hair Solutions, Schnoll grinds sterilized
human hair into powder and suspends it in a heat-activated lotion.
Consumers apply the lotion as they would any heat-activated styling
product, and then blow dry to set it in place. According to the
manufacturer, Kerasome can be left on for days, and consumers
need only rewet to restyle as necessary. Kerasome will not dissolve
as a result of rain, perspiration, or physical activity, but agitating
the product under water will release it.
Schnoll sees his invention as a dramatic improvement over previous
offerings such as “spray-on” hair and scalp makeup,
which were easily detectable and largely ineffective. Before Kerasome,
the most popular product on the market was a powder made of dyed
merino wool that consumers shake onto their scalps to hide thinning
hair. Unfortunately, this powder gives hair a dull, coal-like
appearance, and, if used in large amounts, eliminates the natural
color variations found in human hair.
Because Kerasome contains real human hair particles, Schnoll
claims it imparts the same sheen, texture, and color variations
as human hair. The product literature claims Kerasome blends seamlessly
with human hair and is effective in covering gray roots. Kerasome
is available in a variety of colors to help consumers make the
best possible match to their existing hair.
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