to foil hair loss
A Japanese firm has announced
plans to release a new treatment to combat baldness in men.
Lion, one of Japan’s leading cosmetics and toiletries
firms, began working on the new treatment at the end of a new
study on male baldness sponsored by the corporation. The results
of that research study were presented on July 14, 2005, at the
56th Research Symposium for the Society of Cosmetic Chemists
in Osaka, and inspired Lion to search for new avenues of treatment.
In the course of the study, Lion researchers believe they discovered
that a peroxide compound (consisting of oxidized sebum) causes
the death of hair follicles and leads to baldness. Company scientists
also discovered that a combination of beta-glycyrrhetinate (an
anti-inflammatory) and piroctone olamine (an anti-oxidant) help
prevent the death of hair follicles and can stop further hair
Drawing on this research, Lion has created a new product to
treat male baldness which contains beat-glycyrrhetinate and
piroctone olamine. The new treatment, Medicated Hair Power Innovate
Ex, is the latest addition to Lion’s Innovate Ex hair-growth
stimulation line. Innovate Ex will debut in stores on March
1; the price of the product has yet to be finalized by Lion.
Innovate Ex contains three active ingredients: cytopurine (6-benzyl
aminopurine), pentadecane (glyceryl pentadecanoate PDG), and
an alpha-hydroxy acid derivative (octyldodecyl lactate). Lion
claim Innovate Ex effectively promotes hair growth because alpha-hydroxy
acid increases the permeability of the hair to cytopurine by
240%, stimulating the hair follicles to produce hair. Lion plans
to release Innovate Ex as a fragrance-free topical lotion.